Guide · Specs
Common hoarding sizes in India
There's no single standard: sizes vary by city, owner and structure. These are sizes you'll often see on rate cards, and how to use them in a plan.
Updated
Sizes you'll often see
| Width × height | Square feet | Shape (W : H) |
|---|---|---|
| 20 × 10 ft | 200 | 2 : 1 |
| 30 × 15 ft | 450 | 2 : 1 |
| 40 × 20 ft | 800 | 2 : 1 |
| 40 × 30 ft | 1,200 | 4 : 3 |
| 60 × 20 ft | 1,200 | 3 : 1 |
| 20 × 20 ft | 400 | 1 : 1 |
Always take the size from the owner's rate card for the specific site. Two boards described as “large” can differ by hundreds of square feet.
Width first, then height
Sizes are written width × height, in feet. A 40 × 20 is twice as wide as it is tall. Mixing the order up is a common and expensive printing mistake, so say “W × H” in your column headers.
Square feet and printing cost
Square feet = width × height × number of faces. Printing and mounting are usually quoted per square foot, so a 40 × 20 board printed at ₹12 per sq ft costs 800 × 12 = ₹9,600 to print. Some rate cards measure in feet and inches; convert to decimal feet first (16 ft 6 in = 16.5 ft).
Artwork shape
Design to the board's shape, not a generic one. A 2 : 1 hoarding needs different artwork from a 3 : 1 one, and stretching a design to fit is easy to spot from the road. Send designers the exact size and the lit type (front-lit, back-lit or non-lit).
Digital screens
Large LED screens are sized in feet like hoardings, but artwork follows the screen's resolution in pixels, which the owner provides. Smaller digital pods in malls are usually described by their diagonal in inches, like a TV.
For how often a digital ad plays, see DOOH loops and slots.