Free tool
DOOH plays per day calculator
Enter the screen's hours, loop and slot length to see how often an ad plays, the airtime it gets and what each 1,000 plays costs.
Your ad plays
960
times a day, on each screen
- Plays over the campaign
- 28,800
- Airtime per screen per day
- 160 min
- Share of voice
- 16.7%
- Slots in each loop
- 6
- Loops per day
- 960
- Cost per 1,000 plays
- Add a price
How it's worked out
- Slots in each loop = loop length ÷ slot length
- Loops per day = hours on × 3,600 ÷ loop length
- Plays per day = loops per day × slots booked
- Airtime per day = plays per day × slot length
- Share of voice = slots booked ÷ slots in each loop
- Cost per 1,000 plays = campaign price ÷ total plays × 1,000
New to loops and slots? Read DOOH loops and slots, explained.
FAQ
DOOH questions
Still have a question? Email us.
How do I calculate plays per day on a DOOH screen?
Divide the seconds the screen is on each day by the loop length, then multiply by the number of slots you've booked in each loop. A screen on for 16 hours with a 60-second loop plays one slot 960 times a day.
What is share of voice in DOOH?
The share of each loop your ad occupies: slots booked divided by slots in the loop. One 10-second slot in a 60-second loop is about 16.7%.
What loop and slot lengths are common?
It varies by network. Loops of 60 to 180 seconds with 10 or 15-second slots are common on rate cards. Always use the numbers from the screen owner.
Gleqta works out plays per day on every DOOH proposal.
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